Canadian Employment Sectors and Job Market Analysis

Major Employment Sectors and their Contribution to the Economy

Canada  has a diverse and robust economy with several major employment sectors. The prominence of each sector can vary by region and time. The following are major employment sectors in Canada:

The Service Sector 

The Service Sector in Canada is a significant engine of economic growth and employment, encapsulating a broad array of industries from retail and finance to healthcare and education. As reported by Canada Global Affairs in 2021, the service sector not only employs three-quarters of the Canadian workforce but also contributes a substantial portion to the country’s GDP. This sector's evolution from occupying 57.3% of the GDP in 1961 to 70.5% in 2017 underscores its growing dominance in the Canadian economy (Canada Global Affairs, 2021).

Jobs within the service sector vary widely, ranging from lower-wage positions in retail and hospitality to highly compensated roles in finance, professional services, and healthcare. The demand for skilled labour in these areas highlights the importance of innovation and specialized training or degrees, particularly in fields like research and development, education, and insurance services. Provinces like Ontario and British Columbia, known for their robust service economies, often lead in offering these high-skilled jobs, while regions such as the Atlantic provinces may experience shortages, reflecting the diverse economic landscapes across Canada.

Trade in services, including commercial, travel, transportation, and government services, plays a crucial role in Canada's international competitiveness.

Tradeready.ca

With a marked shift from trade deficits in the 1990s to surpluses in the early 2000s, commercial services have seen significant growth and now represent a balanced trade scenario for Canada. 

Despite the fluctuating importance of services in Canada’s trade due to factors like NAFTA and the global acceleration of goods trade, the service sector’s integral role in the economy is undeniable, providing essential inputs for production and facilitating broader trade activities.

Steve Debenport / iStockphoto

The Trade and Retail Sector

The Trade and Retail Sector significantly impacts Canada's economy, notably shaping provincial landscapes. As e-commerce and technological advancements redefine retail, provinces uniquely contribute to this sector's growth. Ontario and Quebec lead with the highest retail volumes, benefiting from dense urban centers like Toronto and Montreal, which foster a blend of traditional and digital commerce.

Out West, Alberta and British Columbia also have significant retail sectors, supported by their large urban centers such as Calgary, Edmonton, and Vancouver. These provinces stand out, with their urban centers nurturing a dynamic retail sector, supported by diverse populations and a strong tourist industry. British Columbia, in particular, has embraced e-commerce, propelled by its technology-oriented populace and innovative startups.

The sector's evolution, driven by changing consumer behaviours and technological progress, underscores an increasing demand for tech-savvy professionals. Across provinces, this trend highlights the necessity for a workforce proficient in digital skills, ensuring the retail sector's robust and adaptable future in Canada's diverse economic landscape.

Healthcare Sector

Canada's healthcare sector is vital not only for the well-being of its population but also as a significant component of the economy, contributing to the overall GDP. In 2022, health spending was projected to hit $331 billion, underlining the sector's economic importance. This funding supports a wide range of jobs, from clinical roles such as doctors and nurses to support positions like healthcare administrators and IT specialists. Essential skills and degrees vary across professions, with clinical roles often requiring specialized medical degrees and certifications, while support positions may need degrees in fields like healthcare management, IT, or human resources (Government of Canada, 2023).

The healthcare system in Canada is managed at the provincial and territorial levels, allowing each region to tailor its services to local needs. This decentralization leads to variations in healthcare services across the country, though all systems adhere to the Canada Health Act's principles of universality, accessibility, and public administration. Provinces like Ontario and Quebec, due to their large populations, have significant healthcare systems and employment opportunities. Conversely, rural areas and some territories may experience shortages of healthcare professionals, indicating a need for targeted recruitment and training programs to address these gaps.

Humber River Hospital in Toronto, Ontario, Canada January 20, 2022.REUTERS/Carlos Osorio/File Photo

The COVID-19 pandemic underscored the healthcare sector's critical role, with increased spending to address the crisis. As healthcare continues to evolve, especially with technological advancements and an aging population, the demand for healthcare professionals across a spectrum of roles is expected to grow, emphasizing the need for ongoing investment in healthcare education and workforce development to meet future challenges (Government of Canada, “Canada’s Health Care System”).

Education Sector

The education sector plays a crucial role in Canada's economic and societal development. It not only equips the Canadian workforce with essential skills but also attracts international students, thereby contributing significantly to both domestic and international economic activities. Furthermore, the sector is a key driver of research and innovation, which are essential for economic growth, as reported by Statistics Canada.

In Canada, education is administered at the provincial and territorial levels, ensuring that each of the 13 systems adheres to high-quality standards for public education. Education is mandatory for children from approximately 6 to 18 years old, with post-secondary options including both college and university pathways. This decentralized system allows for tailored educational approaches to meet regional needs while maintaining overall high standards across the country.

Significantly, education represents one of the largest categories of consolidated government expenditure in Canada, ranking just behind health and social services. 

This investment underscores the government's commitment to education as a pivotal sector for the country's future, highlighting its importance in fostering a knowledgeable, skilled workforce and supporting Canada's position in the global economy through innovation and the attraction of international talent (Statistics Canada).

Manufacturing Sector

The manufacturing sector's pivotal role in Canada's economy is further highlighted by its significant presence in certain provinces and the specialized skills it demands. 

Ontario and Quebec are leading provinces in manufacturing, primarily due to their extensive industrial base. 

Ontario, known for its automobile manufacturing, and Quebec, with its aerospace industry, are significant contributors to Canada’s manufacturing output. These provinces not only lead in production but also in innovation within the sector.

Skills required in the manufacturing sector are evolving, with a growing emphasis on technical proficiency and digital literacy. Advanced manufacturing techniques demand skills in robotics, artificial intelligence (AI), and the Internet of Things (IoT). Moreover, logistical and supply chain management positions require analytical skills to optimize production and distribution processes effectively. Soft skills, such as problem-solving, teamwork, and adaptability, are equally important to navigate the dynamic challenges of the manufacturing landscape.

Given the sector's contribution of approximately $174 billion or 10% to Canada's GDP and its role in employing over 1.7 million individuals, the demand for skilled workers is evident. As manufacturing continues to adapt to technological advancements, the need for a workforce proficient in both technical and soft skills will remain critical for sustaining growth and competitiveness in the global market (Glober, 2023).

Construction Sector

The construction sector is a cornerstone of Canada's economy, playing a crucial role in creating jobs and driving economic growth. It is instrumental in building and maintaining the infrastructure critical to everyday life, from housing and commercial developments to roads and bridges. Employing over 1.6 million people, it is a major employment sector, especially for small and medium-sized enterprises which make up 70% of the industry. These businesses collectively form a significant portion of the Canadian workforce, contributing to 7.4% of Canada's GDP. This sector not only supports the development and maintenance of essential infrastructure but also enhances Canadians' quality of life by providing clean water systems, energy, transportation networks, and healthcare facilities.


Construction is also a key driver of economic expansion in Canada, fueled by investments from the government, domestic businesses, and international partners. It's a sector that stimulates research and development, encourages commerce, and is essential in pushing forward significant infrastructure projects. The industry is recognized for its innovation, adopting technologies like artificial intelligence, drones, and 3D modelling to improve efficiency, reduce waste, and increase sustainability. These advancements ensure the sector remains competitive and capable of meeting the evolving demands of society (Canadian Construction Association, n.d.).

(Image courtesy of Pitt Meadows Plumbing & Mechanical Systems and Ryan Broda.)

Provinces like Ontario and Quebec lead in construction projects due to their large urban centers and significant infrastructure needs. However, regions such as the Atlantic provinces and the North face shortages in skilled construction labour, presenting opportunities for workers and firms alike. Skills and degrees in civil engineering, project management, and specialized trades are in high demand, with a growing need for expertise in sustainable building practices and new technologies shaping the industry's future(Canadian Construction Association, n.d.).

Technology and IT Sector

Canada's tech sector is a vibrant contributor to the nation's economy, driving innovation and growth across various industries. A recent study by BDC highlights the sector's vitality, noting that 30% of small and medium-sized enterprises (SMEs) plan to invest in technology solutions. This trend indicates the tech sector's pivotal role in enhancing productivity and fostering economic expansion. The technology services domain is expected to see significant growth, with projections indicating a 22.4% increase from 2021 to 2024. This growth is partly driven by tech firms' strategic acquisitions, which have been linked to higher annual sales growth.


Despite the tech sector's success, recruitment remains a challenge, with over half of tech entrepreneurs struggling to find qualified personnel. This highlights a demand for skilled workers in software development, data analytics, cybersecurity, and other tech-related fields. Provinces like Ontario and British Columbia, known for their tech hubs in cities like Toronto and Vancouver, lead in tech employment. However, there's a nationwide call for talent, suggesting opportunities for professionals and recent graduates. Degrees in computer science, engineering, and specialized tech certifications are increasingly valuable, underscoring the need for a workforce equipped to navigate the digital economy's complexities (BDC, n.d.).

Finance and Banking

Canada's finance and banking sector is a foundational pillar of the economy, offering essential services, facilitating investment, and managing wealth. With over 280,000 Canadians employed in well-compensated positions, the sector significantly contributes to economic activity and consumer spending through substantial investments in salaries and benefits. As one of the nation's largest taxpayers, financial institutions play a crucial role in funding public services and infrastructure development.


The sector is renowned for its commitment to diversity and inclusivity, mirroring Canada's multicultural fabric, and for supporting small businesses with various financial products and services. It stands out on the international stage, with a considerable portion of bank income derived from global operations, highlighting its competitiveness and contribution to Canada's GDP (Canadian Bankers Association, 2023).

Canadian Currency (15204402 © Andrei Tselichtchev | Dreamstime.com)


With provinces like Ontario and Quebec as leaders in financial services, there's a high demand for finance professionals, yet shortages in specific skill areas persist, indicating opportunities for skilled individuals across the country. This sector's substantial role in bolstering the national economy underscores its importance for economic stability and growth (Canadian Bankers Association, 2023).

Natural Resources

Canada's natural resources sector is a cornerstone of the national economy, contributing significantly to the GDP and playing a pivotal role in international trade. Forestry products, minerals, and energy resources not only fuel domestic industries but also command global demand, enhancing Canada's export earnings. Despite recent quarterly declines in real GDP within this sector, its overall contribution remains substantial, emphasizing its enduring importance to the country's economic health.

Jeff McIntosh/The Canadian Press

Employment in this sector continues to grow, especially within the energy sub-sector, which has shown notable job creation. The sector's resilience is further highlighted by a rise in natural resources exports, particularly from minerals, mining, and energy, demonstrating its critical role in Canada's revenue generation. With natural resources representing 11.9% of Canada's nominal GDP and significantly influencing energy use and greenhouse gas emissions, the sector's impact extends beyond economic figures to environmental sustainability (S. C. Government of Canada, 2023b).


Jobs in this sector range from fieldwork and engineering to environmental science and policy-making, requiring diverse skills and degrees in geology, environmental sciences, forestry, and more. Provinces like Alberta, British Columbia, and Saskatchewan, rich in natural resources, lead in employment opportunities, though there are also emerging opportunities and skill shortages in other regions, necessitating a continuous push for skilled labour in renewable energy and sustainable resource management. This dynamic sector thus not only supports Canada's economic fabric but also shapes its environmental policies and global trade relations.

Transportation and Logistics

The transportation and logistics sector is crucial for Canada's economic vitality, playing a key role in connecting markets, facilitating trade, and promoting economic activities across borders. This sector, which injected approximately $72 billion into Canada's GDP in 2020, supports a range of industries by ensuring the efficient flow of goods. The sector's growth rate has notably outpaced the broader economy, highlighting its importance in the economic landscape. Employment in transportation and logistics is significant, offering jobs to around 950,200 individuals, or about 5% of Canada's workforce in 2020, despite facing labour shortages in areas like truck driving due to an aging workforce.


Provinces with major ports and transportation hubs, such as Ontario, British Columbia, and Quebec, lead in logistics and transportation activities, showcasing a higher demand for skills in these areas. 

Skills and degrees in supply chain management, logistics, and transportation engineering are increasingly valuable, with technology playing a critical role in modernizing the sector. However, challenges remain, including labour shortages and the need for greater diversity within the workforce, where women, recent immigrants, and Indigenous individuals are underrepresented, particularly in trucking and transit. Addressing these challenges and improving infrastructure quality is essential for maintaining the sector's competitiveness and ensuring its contribution to Canada's economic growth and global trade efficiency. (Transport Canada, 2020).

Tourism and Hospitality

Canada's tourism and hospitality sector is on the brink of a significant economic resurgence, anticipated to infuse over $162 billion into the economy by 2023 and recover around 90,000 jobs lost during the pandemic. This revitalization follows a year of impressive growth in 2022, where the travel and tourism industry expanded by 41.4%, contributing $138 billion and creating 169,000 new jobs, thereby accelerating the recovery of employment within the sector. 

Zipline to the Falls, a fun thing to do at Niagara Falls

The industry's job total reached 1.55 million across the nation, a testament to its robust recovery efforts (Taylor, 2023). The increasing return of international travellers to Canada, with overseas visitor spending up by 64% to nearly $23 billion in 2022, highlights the sector's ongoing recovery, despite not yet reaching pre-pandemic levels. 

Projections by the WTTC suggest an optimistic future, with potential growth reaching over $238 billion in GDP contribution by 2033 and employment figures nearing 2.1 million Canadians. These developments signal not only the sector's critical role in Canada's economic landscape but also its capacity to offer a wide array of employment opportunities. 

From hospitality management to culinary arts, and roles in travel coordination to event planning, the sector demands a diverse skill set, including customer service excellence, language proficiency, and digital marketing. Provinces like British Columbia, Ontario, and Quebec, known for their tourist attractions, lead in tourism and hospitality employment, though many areas still face skill shortages, underscoring the need for targeted training and education programs to support the sector's growth trajectory (Taylor, 2023).

Arts and Entertainment

The arts and entertainment sector significantly contributes to Canada's cultural vibrancy and economic strength, notably through film, television, live performances, and related industries. This sector's importance is further underscored by Canadian Heritage's commitment of $57 million over three years starting April 1, 2023, to the Creative Export Strategy. This initiative aims to enhance export opportunities, expand global presence, and foster international business networks for Canadian creative industries. It also emphasizes support for Indigenous Peoples and equity-deserving communities, highlighting the sector's potential for inclusive growth.


Employment in this sector is vast and varied, encompassing roles from production and performance to marketing and digital content creation. Skills and degrees in fine arts, digital media, marketing, and business are particularly relevant. Provinces like British Columbia and Ontario, with their thriving film and television industries, often lead in arts and entertainment opportunities, while other regions may experience talent shortages. This strategic investment indicates the government's recognition of the arts and entertainment industries as essential components of Canada's economic landscape, contributing over $55.5 billion to the GDP and providing employment for over 600,550 individuals as of 2020.

Iain Ellis Lidstone (on this photo) was paired with Ivan Coyote on November 5, 2021. Photo credit: Daniel Brown

The commitment to nurturing the creative sectors on a global scale showcases the government's dedication to leveraging these industries for economic prosperity. This initiative not only supports the domestic growth of creative talents but also positions Canada as a competitive force in the international creative market  (Canadian Heritage, 2023).

References


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